Marketing Archives - Page 3 of 4 - Dusk Owl Creative Services

How to Manage Multiple Pinterest Accounts From One Account

January 12, 2017November 15, 2013 by Yelena Shabrova

If you use Pinterest for personal needs and also as a business it makes sense to put your business boards into a separate business accounts. That will help you focus on the right customers for your products or services and will also give you access to analytics which are not available for personal accounts.

The downside of this separation is that unlike Facebook or Google+ Pinterest does not provide an easy way to manage multiple accounts. But you can still make it work by using Pinterest “Who can pin?” feature. Create a business account, add it to the shared board, and that board will show on your business account. You can do it with multiple business accounts too if you have multiple businesses or distinctive branches within the same business.

Under the Influence – Consumer Trust In Advertising

April 5, 2020September 21, 2013 by Yelena Shabrova

A recent Nielsen Trust Study showed that referrals are the most trusted form of advertising. Just look at the first row, “Recommendations from people I know.” The third row, “Consumer opinions posted online,” and the fourth one, “Editorial content such as newspaper articles,” are also forms of referral marketing and show numbers comparable to branded websites and TV ads.

The Anatomy of an Awful Marketing Email

March 4, 2014February 13, 2013 by Yelena Shabrova

According to Return Path, marketing emails are responsible for 70% of “this is spam” complaints. That means that you should be concerned about whether your own marketing emails are part of those 70%.

Hannah Fleishman shows what not to do in your email marketing using a completely fictional awful email exmple:

7 Elements of a Well Converting Subscription Page

March 2, 2013June 7, 2012 by Yelena Shabrova

More and more sites and services are focussing attention on their subscription pages and discovering that a well-designed page is very important to new user sign ups. For subscription pages, the decision making process can’t be avoided. But the good news is that you can design a better subscription page that will almost make the decision for them – while still offering them choices.

15 Powerful Reconversion Opportunities for Your Welcome Emails

March 12, 2013April 4, 2012 by Yelena Shabrova

Marketers have a huge opportunity with welcome emails. According to Skyline Technologies, welcome emails have an average open rate of 50-60%. With an open rate that high, are you doing all you can to keep people interested in you and your offer?

We all remember to include useful information like information about future content and privacy policy into welcome or confirmation emails, but you can help your subscribers in so many other ways!