WordPress themes and SEO

When you decide on a WordPress theme to use for your website, SEO may not be one of your concerns, but there are a few ways in which the theme can interfere with your SEO efforts:

  • it can obstruct search engines from fully index your content if links in it were not created with SEO in mind
  • it can create a messy site structure with badly rewritten URLs; search engines may not be able to figure it out easily and will miss your important content
  • it can create multiple URLs for the same page that will lead to a duplicate content problem; search engines will randomly split ranks between all indexed URLs, and as a result your your pages will stay buried in search results

Google will not penalize you for any of the above. But those issues could still make your pages less visible and more difficult for customers to find.

To figure out if the theme is problematic, run your site through a service that simulates what a search engine would see, for example https://smallseotools.com/spider-simulator/ or https://theseotools.net/spider-simulator. If all intended text and all links from the page are showing in the result, then the theme is ok.

Another danger of an unknown theme is a messy site structure. To check if this is an issue, use the “Coverage” report in Google Search Console (Google Search Console >> Index >> Coverage).  It will show errors, warnings, and other details about the index status of your website.

Once you chose a SEO-friendly WordPress theme, keep your website in a good shape with a SEO plugin that helps to prepare content for thorough indexing and spot potential issues. All in One SEO Pack and WordPress SEO by Yoast are both good choices and are both free. Their premium versions have more features and offer even more help. 

Search for Beginners

Google Webmasters started a new animated series for anyone who is interested in learning the basics of creating an online presence and the right Google Search tools to help customers find their website.

New episodes will be released every two weeks. Look forward to videos covering topics such as:
Do I need a website?
How to set goals for your website?
Tips for hiring a web developer
Tips for hiring an SEO specialist
Is my website showing on Google Search?
Top 5 things to consider for your website
And many more!

The #1 reason why position #1 doesn’t matter

As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not be as important as it used to be.

Position #1 isn’t as important as being the direct answer. Focus on creating great content that’s useful to your audience, and target the queries that would send someone to your site. While simple answers such as “what is a substitute for self-rising flour” may not drive tons of traffic, queries like “how to hang drapes” will likely drive traffic and quite possibly revenue in time.

Rachel Lindteigen

Mobile Responsive Sites Boost Search Rankings for SMBs

Mobile optimization plays an important part in SEO rankings, but many small to medium-sized businesses are reluctant to invest into updating for mobile.

“A lot of SMBs are resistant to upgrading their website to be responsive. They’ll all tell you that SEO is a priority, and they want to rank high in the search results, but they’re often not willing to take that next step,” says Taylor. “Responsive websites can be fairly expensive and take a bit of time to build out, but it’s not really an option anymore. In order to be competitive in Google, companies are going to have to have mobile-friendly websites.”

~ Jay Taylor, managing director at Leverage Digital

10 Must Know Image Optimization Tips

Good guide on image optimization for new retail business owners as well as for seasoned retailers from Shopify. Very helpful for getting noticed by search engines and helping with sales.

What is Duplicate Content?

The answer to this question is very simple:

Duplicate content is content which appears in more than one location on the Internet.

It is more difficult to figure out how search engines see duplicate content, what problems it presents to the web site owner, and how to fix duplicate content issues. In this basic article explains all this using copied pages, duplicate product information, multipage product lists, and duplicate home pages as examples.

11 Most Important Google Search Algorithm Updates/Changes in 2013 [INFOGRAPHIC]

A nice roundup of Google updates was posted at the end of 2013 on the e2m Solutions blog by Pratik Dholakiya:

11 Most Important Google Search Algorithm Updates/Changes in 2013 [INFOGRAPHIC]

See what Google defines as important ranking factors that you should pay attention to and what got devalued during the past year.


Courtesy of: E2M Solutions