You know about the importance of analytics, have Google Analytics added to your site, but have a hard time making sense of all those graphs and numbers. Sounds familiar? Danny Dover to the rescue! Just as promised, in 20 minutes or less you will know which features are most important and how often you need to check on them.
Using Analytics to Reach Your Business Goals
There is always a tendency on the part of business owners and stakeholders in the design and development process of a website to simply go ahead and implement what they like or think makes sense to themselves. Vincent Roman explains why using web analytics to monitor the performance of your web site is better than off the cuff changes.
It’s not the economy
Yes, the economy is tough. But is it the real reason why your business is not doing as well you would like? Havi Brooks talks about trying new things, not being afraid of changes, making it easier for people to do business with you, and concludes: It’s not the economy that makes businesses fail.