Clothing Photography 101: How to Take Beautiful Apparel Product Photos

High quality product photography is essential for apparel ecommerce. For many customers, you need more than just a great product description—your images will determine whether or not they buy your product.

If apparel is what you sell, follow Matthew Henry as he guides you through all necessary steps needed to showcase your items:

9 Ways to Write Product Descriptions that Inform and Persuade Your Customers

The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy. However, entrepreneurs and marketers alike are susceptible to a common mistake that comes up when writing product descriptions. Even professional copywriters make it sometimes: writing product descriptions that simply describe your products.

Henneke Duistermaat offers nine simple ways to persuade visitors to your online store with product descriptions that sell.

Accepting Credit Cards: 5 Myths About EMV Clarified

If you haven’t heard already, you may be hearing the term “EMV” a lot more in the coming months, especially if you use point-of-sale (POS) devices like swipers or phone card readers.

As with any widespread technological update, many businesses may hear confusing or conflicting information regarding how the changes will affect them. Business News Daily spoke with security and payment industry experts to get to the bottom of five common beliefs (and misbeliefs) about EMV:

Accepting Credit Cards: 5 Myths About EMV Clarified

DIY Product Photography Tips: How to Easily (And Affordably) Capture Beautiful Product Photos

Product Photography Tips: Use this simple DIY method to create professional product photography. DSLR and Iphone photography tips are included to help you produce good images with whatever tools you got.

The transcript is available if you learn better with text than with video.

4 Online Shopping Myths Busted

There are some major assumptions that drive retailer strategy that don’t have a basis in reality, according to some recent analysis from McKinsey & Company.

According to some recent McKinsey survey research, there are four e-commerce myths that keep retailers heading in the wrong direction. Move past them, and you’re likely to position yourself more effectively going forward.

10 Must Know Image Optimization Tips

Good guide on image optimization for new retail business owners as well as for seasoned retailers from Shopify. Very helpful for getting noticed by search engines and helping with sales.

3 Ways Merchants can Create a Sense of Urgency

We all fall victim to procrastination; it is very tempting to put off things today, that we think can be done tomorrow.

Unfortunately, this common tendency affects e-commerce conversion rates, as many shoppers don’t feel a sense of urgency to complete their online purchases —resulting in abandoned shopping carts and lost conversion opportunities for merchants.

Luckily, Internet retailers can discourage consumer procrastination in a variety of ways by creating a sense of urgency and encouraging immediate action.