According to 2014 research by BlueResearch, 42% of shoppers would make more purchases online using their smartphone or tablet if a retailer uses social login. 51% use it when it’s an option. But there’s an added bonus to encouraging a social login instead of the guest checkout: personalization.
45% of customers who use social login indicate they are likely to buy more from a site that personalizes their experience. Social log in allows a site to tap into contextual information about a customer such as email address, age and birthdate, gender, marital status, interests and social graph – details that are overkill in registration forms, but useful for merchandising, promotions and personalization strategies.
~ Linda Bustos
Read Linda Bustos’ social log in tips to offer a better experience to your users and improve your bottom line.