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Facebook Timeline: 9 Best Practices for Brands

March 2, 2013May 17, 2012 by Yelena Shabrova

Facebook Timeline officially rolled out to Brand Pages on March 30, but many marketers still don’t know how to take the full advantage of it. A recent study found that fan growth after Timeline has “slowed slightly”– is your company experiencing a bit of a slowdown? If so, Lauren Drell has some good tips for you and backs them up with credible data:

1. Embrace Images

2. Make the Most of Your Cover Photo — It’s Prime Real Estate

3. Pay Attention to Insights

4. Highlight or Pin Your Best Posts

5. Get Your Apps in a Row

6. Make Use of Facebook’s New Ad Suite

7. Run Contests to Boost Engagement

8. Drop in Those Milestones

9. Embrace Your Fans

BONUS: 10 Innovative Uses of Facebook Timeline for Brands

Categories Marketing Tags Facebook, Facebook Insights, Facebook pages, Facebook timeline, social marketing, social media Leave a comment

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