3 Ways Merchants can Create a Sense of Urgency

We all fall victim to procrastination; it is very tempting to put off things today, that we think can be done tomorrow.

Unfortunately, this common tendency affects e-commerce conversion rates, as many shoppers don’t feel a sense of urgency to complete their online purchases —resulting in abandoned shopping carts and lost conversion opportunities for merchants.

Luckily, Internet retailers can discourage consumer procrastination in a variety of ways by creating a sense of urgency and encouraging immediate action.