9 Ways to Write Product Descriptions that Inform and Persuade Your Customers

The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy. However, entrepreneurs and marketers alike are susceptible to a common mistake that comes up when writing product descriptions. Even professional copywriters make it sometimes: writing product descriptions that simply describe your products.

Henneke Duistermaat offers nine simple ways to persuade visitors to your online store with product descriptions that sell.