Skip to content
Dusk Owl Creative Services
  • Home
  • About
  • Services
  • Portfolio
  • Blog
  • Contact
  • Client Center

social login

Is Social Login Better than Guest Checkout?

January 12, 2017March 4, 2015 by Yelena Shabrova

According to 2014 research by BlueResearch, 42% of shoppers would make more purchases online using their smartphone or tablet if a retailer uses social login. 51% use it when it’s an option. But there’s an added bonus to encouraging a social login instead of the guest checkout: personalization.

45% of customers who use social login indicate they are likely to buy more from a site that personalizes their experience. Social log in allows a site to tap into contextual information about a customer such as email address, age and birthdate, gender, marital status, interests and social graph – details that are overkill in registration forms, but useful for merchandising, promotions and personalization strategies.
~ Linda Bustos

Read Linda Bustos’ social log in tips to offer a better experience to your users and improve your bottom line.

Categories Ecommerce Tags conversion, social login, social media Leave a comment

Social Sign-on : the implications for Ecommerce sites

April 30, 2013February 28, 2013 by Yelena Shabrova

Dave Chaffey discusses the use of a social sign-in for ecommerce web sites. He also posted an interesting infographic from Monetate that shows how exactly a social sign-in can be used to enhance and simplify user’s experience with your online shop.

Categories Ecommerce Tags ecommerce websites, mobile ecommerce, social login, social media Leave a comment

Categories

  • Branding
  • Business
  • Ecommerce
  • Legal Matters
  • Marketing
  • Security & Privacy
  • SEO
  • WordPress
  • Working Together
  • Your Devices
  • Your Website




Web Analytics


© 2025 Dusk Owl Creative Services • Built with GeneratePress