Under the Influence – Consumer Trust In Advertising

A recent Nielsen Trust Study showed that referrals are the most trusted form of advertising. Just look at the first row, “Recommendations from people I know.” The third row, “Consumer opinions posted online,” and the fourth one, “Editorial content such as newspaper articles,” are also forms of referral marketing and show numbers comparable to branded websites and TV ads.

WordPress Made Simple – the bare essentials

WordPress Made Simple is a very clear and perhaps the least intimidating guide for absolute WordPress beginners I ever came across. Even though the site offers more advanced tips and tricks, the Guide itself is just that – bare minimum of what a non-designer or non-developer must know to maintain their new WordPRess web site. The guide covers the following topics:

See? It does not get any simpler than that. Happy learning!


ShowMeWP is a WordPress training web site that could be of a great help to our clients new to WordPress but willing to learn how to manage their web sites themselves. The basic video library was created with the beginner in mind; videos are created in “bite-sized” chunks to make it easy to learn on even a very busy schedule. For more advanced users, there are more complex tutorials for a very reasonable year-long membership fee and in-depth plugin reviews are coming soon too.

New first stop for hacked site recovery

Google just introduced the new Help for hacked sites informational series. It’s a dozen articles and over an hour of videos dedicated to helping webmasters in the unfortunate event that their site is compromised.

The series give practical advise on how to build a support team, quaranteen the hacked web site, touch base with Google Web master Tools, asses the damage, identify the vulnerability, clean the site, and request the review from Google.

Success on Twitter: A How-To for Small Businesses

Success on Twitter can be measured in a variety of ways, depending on your goals. If your goals are to increase awareness, buzz, and feedback, then you should be paying a lot of attention to your follower and interaction count, as well as what people are saying about you. If your goals are more focused around driving traffic to your website or blog, you should also pay attention to the click-through rates on the links you Tweet. However, in order to start out, your first priority should be polishing your profile, gaining a voice, and building a community.

Álvaro J. Soltero, an inbound marketer and blogger for Leaf, shows how to get started with Twitter, benefit your target market there, and measure your success.