OPA Research Shows Digital Subscription Drives Business Growth for Digital Content Publishers

The Online Publishers Association (OPA) reported that 95 percent of its newspaper and magazine members have a paid subscription strategy, and are leveraging these paid models as part of their overall growth strategies and that “digital subscriptions are positively impacting revenue, attracting younger audiences, garnering valuable consumer data and enhancing ad sales”.

Once a controversial strategy, premium digital content is now becoming a proven success. If you are no longer willing to give out your content for free and have loyal audience that values it enough to pay for access, consider setting up a digital subscription system to further grow your business.

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How to Do SEO for Now and Forever

There is a great new artice by jill Whaleen at High Rankings dedicted on what modern SEO is really about. In Jill’s own words:

While it’s easy to say what SEO isn’t, it’s a lot harder to pin down exactly what SEO is these days. On the other hand, SEO is still the same thing I said it was when I first started writing about it over a decade ago — that is, making your website the best it can be both for people and search engines.

Still, that broad definition probably doesn’t mean much to many of you. You’re likely left wondering how exactly you should go about making your site the best it can be. So today I’ll explain how you can do just that.