This is a wonderfully thoughtful article about working with a web designer in a way that ensures best results for the client. Although it focuses on design aspects of the web site, all points in this article fully apply to the entire process of building a web site. A lot of people hire designers because they want their site to “look good.” But that’s just scratching the surface of what a designer can and should do. They don’t know what’s possible, so they don’t get the most bang for their buck. Daniel Will-Harris explains why.
Using Analytics to Reach Your Business Goals
There is always a tendency on the part of business owners and stakeholders in the design and development process of a website to simply go ahead and implement what they like or think makes sense to themselves. Vincent Roman explains why using web analytics to monitor the performance of your web site is better than off the cuff changes.