5 Tips to Improve the Health of Your Email Marketing List

Good email list hygiene is a best practice for any targeted, effective email marketing program. Email hygiene means that you scrutinize your email subscription list and remove invalid or non-responsive addresses.

A “clean list” means that you have a better chance of getting your emails delivered. Follow these 5 tips5 tips to improve the health of your email marketing campaigns.

Why You Should Start Building Your Email List Right Away

The idea of social media being more effective than emails is now as persistent and wide-spread as that of Facebook or some other social network being better than a standalone web site. Both are equally incorrect, but I want to leave the latter for another post and bring to your attention a good article on why a mailing list is irreplaceable and how to build it the right way:

Why You Should Start Building Your Email List Right Away

It’s especially a good read for those of you who haven’t started building a mailing list yet. As simple and straightforward as the process may seem, there are certain practices to observe if you want to avoid problems down the road. Double opt-in is only one example of those.