Best Times to Publish Content for Social Media Engagement

Knowing when your users are active on social networks is useful, but it doesn’t tell the whole story. AddThis analyzed data in both the United States (US) and in the United Kingdom (UK) to search for peak social engagement times – when users were most likely to click and share content – on Facebook, Twitter, LinkedIn and Pinterest.

These findings are meant to help website owners get an idea of the best times to publish new content to maximize engagement on social media.