The Psychology of Online Checkout [Infographic]

Did you know that 57% of online shoppers abandon a site after waiting 3 seconds for page load and that 80% don’t return after that? Or that 79% of consumers trust online reviews for local business as much as a personal recommendation? Or that 29% of online shoppers will abandon checkout if asked to register?

These and other interesting findings about consumer behavior were collected from multiple sources and summarized nicely in an infographic by VoucherCloud. See how they affect your current ecommerce setup and future plans to adjust it.


(click the image to see the full size version)

Allow your customers to pay through PayPal with a credit card

If you chose PayPal to accept payments on your web site your customers do not need to have a PayPal account to be able to pay. All you need to do for that is choose the right type for your own PayPal account and configure it properly.

Here’s the entire process, short and simple:

1. If you are setting a new PayPal account, choose a Premium or Business one. The only difference between the two is that a Business account gives the ability to accept credit cards to more than one person.

If you already have a Personal Paypal account, either upgrade it or set up a new Premium or Business account.

In either case PayPal will ask if you want to verify your account. This step is not required, but the short note on your payment page about being verified gives your customers an extra reassurance that they are making a safe purchase.

2. In your PayPal account, click the account icon at the top right of the screen (next to the “Log Out” button) and choose Profile and settings from the drop-down menu.

3. On the next page, click My Selling Tools on the left, then under Selling online on the right find this item: Website preferences. Click the Update link next to it.

4. Scroll down to PayPal Account Optional and check the On button.

5. Click the Save button at the bottom of the page.

That’s it!