The benefits of keeping a blog are so simple that it’s easy to overlook them in favor of more complex or trendy forms of digital marketing. Chris Woods explains how, when used correctly, a business blog can become a reliable and profitable tool in your content marketing strategy.
The Anatomy of a Killer Landing Page
Ever designed a landing page from scratch? It can be a scary undertaking. There you are, alone against the blank white page. Where do you start? What should you include? What should you not include? It doesn’t have to be so daunting. There are some common elements almost every landing page has. Pam Neely has rounded them up in this informative but easy to follow article.