SEO isn’t the most understood medium in online marketing. People aren’t too sure what SEOs do exactly. Then there is talk about how SEO is converging with social media, content marketing, usability, and more. As a business owner, you don’t have much time to sort any of that out. But even doing the basic SEO tasks regularly will benefit you.
Eric Slu offers 24 SEO statistics that help to understand the importance of SEO and buyers’ behavior online. For example, did you know that 93% of online experiences begin with a search engine? Or that search directly drove 25% of all online U.s. device purchases in 2010?
Don’t make the same mistake many other business owners make and invest more in SEO.