product videos

5 Reasons Why You Should Use Video Marketing to Drive Sales

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Reasons why video marketing is one of the most powerful tactics you can use to grow your store and drive more sales:

  1. People love to consume videos
  2. Video drives more organic traffic
  3. People use videos to learn about your products
  4. Video drives more conversions
  5. Marketers find video very effective

Read the whole article on why video marketing is one of the most powerful tactics you can use to grow your store and drive more sales

The Psychology of Online Checkout [Infographic]

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Did you know that 57% of online shoppers abandon a site after waiting 3 seconds for page load and that 80% don’t return after that? Or that 79% of consumers trust online reviews for local business as much as a personal recommendation? Or that 29% of online shoppers will abandon checkout if asked to register?

These and other interesting findings about consumer behavior were collected from multiple sources and summarized nicely in an infographic by VoucherCloud. See how they affect your current ecommerce setup and future plans to adjust it.

psychology-of-online-checkout-infographic

(click the image to see the full size version)