When you focus on loyalty and treat your customers well, you have a better chance of keeping them with you through thick and thin. This is especially important at the moment, as the world deals with the COVID-19 pandemic.
Once things get back to normal, you’ll want your customers to think of your business as one that looked after them, even though your company was facing challenging times itself.
Jane Fazackarley, Customer loyalty apps to help nurture relationships with your patrons
