Good email list hygiene is a best practice for any targeted, effective email marketing program. Email hygiene means that you scrutinize your email subscription list and remove invalid or non-responsive addresses.
A “clean list” means that you have a better chance of getting your emails delivered. Follow these 5 tips5 tips to improve the health of your email marketing campaigns.
The idea of social media being more effective than emails is now as persistent and wide-spread as that of Facebook or some other social network being better than a standalone web site. Both are equally incorrect, but I want to leave the latter for another post and bring to your attention a good article on why a mailing list is irreplaceable and how to build it the right way:
Why You Should Start Building Your Email List Right Away
It’s especially a good read for those of you who haven’t started building a mailing list yet. As simple and straightforward as the process may seem, there are certain practices to observe if you want to avoid problems down the road. Double opt-in is only one example of those.