More recently, Google became much more aggressive with title rewriting, incorporating additional HTML tags and generally rewriting far more titles than previously.
For this research, Zyppy examined a total of 80,959 title tags across 2370 sites in early 2022 from across the globe and compared them against desktop Google results.
Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues that we should not overlook this rich source of data.
Some SEOs and brands think that rankings are a very important metric to track for SEO success. But is this really the case? Some sites rank well for high-volume keywords but don’t get any benefit from it because the keywords do not meet user intent, and the user ends up leaving the site because they could not find what they are looking for. This leads to a bad user experience.
Is it useful for SEOs to track keyword rankings anymore? Winston Burton, a columnist at Search Engine Land, weighs in.
Are you guilty of living in the past? Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. Rand Fishkin spells out eight old school SEO practices that you should ditch in favor of more effective and modern alternatives.
Moving a web site is never easy or completely pain-free, but you can make the transition as seamless as possible for users and search engines with phased approach, testing, and using tools provided by Google, Yahoo, and Bing.
SEO Best Practices When Moving a Web Site, by P.J. Fusco