Facebook Timeline officially rolled out to Brand Pages on March 30, but many marketers still don’t know how to take the full advantage of it. A recent study found that fan growth after Timeline has “slowed slightly”– is your company experiencing a bit of a slowdown? If so, Lauren Drell has some good tips for you and backs them up with credible data:
2. Make the Most of Your Cover Photo — It’s Prime Real Estate
3. Pay Attention to Insights
4. Highlight or Pin Your Best Posts
5. Get Your Apps in a Row
6. Make Use of Facebook’s New Ad Suite
7. Run Contests to Boost Engagement
8. Drop in Those Milestones
9. Embrace Your Fans
BONUS: 10 Innovative Uses of Facebook Timeline for Brands