9 Ways to Write Product Descriptions that Inform and Persuade Your Customers

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The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy. However, entrepreneurs and marketers alike are susceptible to a common mistake that comes up when writing product descriptions. Even professional copywriters make it sometimes: writing product descriptions that simply describe your products.

Henneke Duistermaat offers nine simple ways to persuade visitors to your online store with product descriptions that sell.

WordPress 5.2.3 Security and Maintenance Release

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WordPress 5.2.3 is now available.

This security and maintenance release features 29 fixes and enhancements. Plus, it adds a number of security fixes—see the list below. These bugs affect WordPress versions 5.2.2 and earlier; version 5.2.3 fixes them, so you’ll want to upgrade. If you haven’t yet updated to 5.2, there are also updated versions of 5.1 and earlier that fix the bugs for you.

WordPress.org already started automatic background updates that do not require you to do anything, but it may take some time for them to get to your website. If it does not update automatically, either do it yourself (and don’t forget to make a full backup first!) or contact Dusk Owl for help.

5 Reasons You Need a Custom Email Address for Your Small Business

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First impressions are crucial in business. However, you may be missing out on an easy way to improve yours with a custom email address. While an email client like Gmail or Yahoo may seem to be an easy solution to your business email needs, free accounts lack the professionalism of a custom email address.


Ellice
5 Reasons You Need a Custom Email Address for Your Small Business

If you are not a DreamHost customer, just skip to the actual reasons to have a custom email address for your business:

  1. Custom Email Addresses Build Credibility
  2. Professional Email Is a Cost-Effective Marketing Tool
  3. You Can Standardize Company Emails
  4. Custom Emails Can Help Maintain Security
  5. Branded Emails Can Help You Stay Out of Subscribers’ Spam Folders

Ellice keeps the explanation for each reason short and to the point, so if you think a generic email address will do, give this article a read.

5 Reasons Why You Should Use Video Marketing to Drive Sales

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Reasons why video marketing is one of the most powerful tactics you can use to grow your store and drive more sales:

  1. People love to consume videos
  2. Video drives more organic traffic
  3. People use videos to learn about your products
  4. Video drives more conversions
  5. Marketers find video very effective

Read the whole article on why video marketing is one of the most powerful tactics you can use to grow your store and drive more sales

WordPress 5.1.1 Security Release

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WordPress 5.1.1 is now available. This is a security and maintenance release for WordPress 5.1 and earlier.  It introduces 14 fixes and enhancements, including changes designed to help hosts prepare users for the minimum PHP version bump coming in 5.2.

While WordPress.org already started automatic background updates that do not require you to do anything, it may take some time for them to get to your website. If it does not update automatically today, either do it yourself (and don’t forget to make a full backup first!) or contact Dusk Owl for help.

Facebook Users Still Don’t Know How Facebook Works

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Pew researchers called up almost a thousand Americans and asked them if they knew about the list of “traits and interests” that Facebook keeps for almost all active users. The company provides users easy access to it – you can see your own list here – yet 74 percent of respondents to the survey said they did not know about the list’s existence.

Furthermore, 51 percent of those surveyed said they were “not comfortable with Facebook compiling this information.”

Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

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If you do Facebook marketing, one thing that you want to understand is the Facebook algorithm, especially how your Facebook posts get seen on Facebook. Buffer collected all the relevant Facebook algorithm factors, updates, and changes and placed them in a single, regularly updated article for easy reference.

Facebook Didn’t Sell Your Data; It Gave It Away

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More accurately, they shared your personal data with Amazon, Netflix, Spotify, Microsoft, and other companies in exchange for even more data about you.

The New York Times has once again gotten its hands on a cache of documents from inside Facebook, this time detailing data-sharing arrangements between the company and other corporations, which had “more intrusive access to users’ personal data than [Facebook] has disclosed” for most of the past decade, the article revealed.

WordPress 5.0.1 Security Release

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WordPress 5.0.1 is now available. This is a security release for all versions since WordPress 3.7.  It is strongly recommended that you to update your websites immediately.

WordPress versions 5.0 and earlier are affected by several bugs, which are fixed in version 5.0.1. Updated versions of WordPress 4.9 and older releases are also available, for users who have not yet updated to 5.0.

While WordPress.org already started automatic background updates that do not require you to do anything, it may take some time for them to get to your website. If it does not update automatically today, do it yourself (if you are confident enough) or contact Dusk Owl for help.